A new innovation is transforming many lives in the villages of India by bringing light where there used to be darkness.
The New York Times published an article titled, “Husk Power for India”. Electricity, which is prevalent in the lives of many in developed nations, is a pure luxury in remote areas of developing ones. What was once fed to animals now is used to generate electricity – rice husks.
Being brought up in the pastoral Bihar State, Manoj Sinha knew what it was like to be without light at night. Being an engineer with Intel Corporation he had all the competence to bring a life long idea to fruition. He led the creation of his power generation equipment from rice husks and other wastes from farms and now he sells power to rural areas across India.
Sinha is what could be called a social entrepreneur because he feels business is a solution to key social issues. “Business leaders must realise that the world’s poor need investments more than handouts,” he says, adding, “these are customers, not victims.”
The article stimulated me to think about gifting in a different way prompting me to ask myself, “what is the most ideal form of giving?” Is it learning, business transaction or aid work? There are so many methods to make a difference. One way of gifting can appear to be more effectual or maintainable than other ways based on the way it is conveyed, seen or applied.
I then came to identify there were eight sections to giving as a form to perceive this. So, let me outline the eight methods; which in effect are often ‘phases’ of giving as well.
Phase one: Exigency – salvaging and helping others who are suffering due to natural calamities, epidemic diseases or other insurmountable problems.
Stage two: Relief – providing relief from long-standing hunger, poverty, diseases, handicaps or discrimination which otherwise would continue or worsened because of the lack of information, education or resources.
Stage three: Remedying and defense – internally, bodily and psychologically. Many people carry injuries that may be invisible but could be severely confining their lives. Giving the remedy to release the buried trauma creates better facilities for them while giving proper protection gives them a sense of defense.
Stage four: Education – giving better education, information and skill training to create empowered and creative solutions to resource generation while supporting individuals to discover their unique talent to thrive.
Stage five: Inspired investment – giving a help, capital or resources to those who have great talent to alter the situation. This gets used many times as the resources become more and passed on to other people who again produce more out of the prospects given.
Phase six: Maintainability – working collectively involving the people in the local surroundings, creating maintainable society – ecologically and communally.
Stage seven: Empowerment – empowering and inspiring the people to unleash their true potential and motivation to make a difference. In this group of giving, the aim of giving changes from ‘giving to the people who are in need’ to ‘giving people opportunity to give to others’ and to the community.
Phase eight: Caring – just doing whatever we want to do to cherish and care for others. No tactic or expected result exists in this phase of giving. ‘Giving’ does not even exist here in the conventional sense of the word, as there is no sense of ownership or reasoning or yearning to alter anything. This is where we do not even have to worry about anything, we give as a part of our own delightful sense of being.
What we also perceive is that at each one of these eight stages of giving there are distinctive things that the donor gets back.
One: Sense of relationship
Two: Sense of comfort
Three: reprieve from ache (our own)
Four: Thankfulness for our own ideas, gifts and conditions
Five: Long-term sense of involvement and fulfillment for our own life
Six: Better ambience for our own life and for the lives of others we treasure and revere
Seven: Soul fulfilling inspiration and dedication to our own purpose
Eight: Affection
Sharing has many stages and sensations based upon the donor and getter. And the ‘phases’ do not detail which one is of more importance than the other. All are mandatory.
I was fortunate to have an experience early in 2008 while travelling with a group of dedicated businessmen through India to see how we could be more useful in our giving. I was blessed to have one exceptional happening that made me think about what ‘effectual giving’ actually meant.
We were travelling in a small town one day. Four of us had just called a taxi to take us to another nearby town. We dealt with the driver cautiously as our hotel staff had forewarned us about the possible swindle when they see that we were not local.
We halted briefly in front of the local train station for a short recess on the way. While the others went to use the restroom, I tried to chat with our taxi driver standing near his vehicle. With his limited knowledge of English and a wonderful smile that showed his blackened front teeth, he told me that he had a house on the suburbs of the town and he had a sweet wife and two lovely kids who went to the local school – I felt a strong bonding with him.
I appreciated the fact of his having such a wonderful family and told him that I too had two little ones of almost the same ages as his. When the others were back the driver suddenly invited us to come to his house and have lunch. I took it only as a formality that was customary courtesy. But after taking us to the town center and leaving us there, he told us that he would wait for us until all our wandering in the town was over. And he really did. I was actually quite astonished to see him still remaining glued to the side of the road next to his taxi more than one hour later. We got into the taxi and he drove fast up the road to where he had his family.
When we reached there we were really quite taken aback to see how he was living. It was more or less similar (if not worse) to the standard of people dwelling in slums we had visited before. From the gleaming new taxi he was driving, who could have thought this
As he reached the narrow open street in between shanties that were made with rough concrete blocks and mud walls, we felt guilty about accepting his invitation. For a brief moment I was nonplussed. “How could I accept the hospitality of this man who didn’t seem to have anything at all and I didn’t even bring any gift that could be a help to his family”, I told myself.
As we walked into his house, we saw a pan and small stove on the mud floor. His very shy wife nodded blushing in surprise and disappeared into the small storeroom (a cupboard size) next to it. As I looked in, I saw the next-door neighbours handing over some teacups to his wife over the crumbled concrete fence. They didn’t even have extra teacups in their house. There was only one small room fitted out with one single bed and an old galvanised chest next to it.
The cab driver swiftly took out three hand-woven rugs from the galvanised box and placed it neatly on the small space of the mud floor keeping one on the bed.
Steaming cups of tea and hot snacks arrived soon. Both his kids as well as kids from the neighbouring houses came to see us and remained at the doorway. The six of us could just squeeze into the tiny room. I was curious to know where his children were sleeping. I thought maybe they had another space somewhere. To my astonishment, he just pointed at the chest and said with his happy smile that it was their bed.
He cheerfully informed us that he was a dancing expert of the area and pointed at the medals displayed on the recess above his bed. Bent on showing us his dancing skills he at once ran outside. From some place music started coming into the tiny room. He has no arrangement for music in the house, it was flowing in from outside. I wondered where it came from till I saw him bringing his taxi in reverse to the back wall of his house with the doors open and music flowing in from the high volume car radio!
The time moved fast (with his dancing and the many more cups of tea that followed) and very soon it was time to thank them for their great warmth and courtesy and make our move. As we got ready to leave and express our gratitude to him and his wife, he pulled out the best of all the rugs he had, and just gave it to us. It was one of the very few things he owned. It was impossible to believe that he was offering it to us.
We all respectfully refused his gift and came out saying goodbye to every one waving at us. We got perplexed about this whole thing. Should we have offered some cash to the family as they obviously had limited means? Should we have agreed to take his wonderful gift?
As I was thinking about this awe-inspiring experience after a few days, I considered our begging off his gift. He looked crest-fallen that we didn’t accept the gift. It wasn’t only the rejecting of the gift that remained in my mind.
I understood that the sense of unease I felt was really ensuing from viewing him as unfortunate. I was perhaps thinking that I couldn’t possibly accept something from a person who had very little.
But did he actually have modest means? Maybe he had other things – a lot more.
Maybe the perfect gift we could have given him then was to accept his gift in total surrender and gratefulness.
Every act of sharing and taking are indispensable for us to fill our world with profusion and satisfaction in equal measure for both sharer and taker. We can start doing this instead of evaluating and validating one over another. The beautiful act of sharing and taking requires no additional elucidation.
Manoj Sinha’s words continue to reverberate in my mind, “these are customers, not victims.” I can picture the happy faces of the rural folk who are now pleased to have power in their hamlets and the kids who now can read books and happily do their homework at night.
Find out more about how Buy One Give One can transform your business using cause-related marketing.
